Lipovszky Lél Keve

Csajok és Pasik — dating site for the youth, before tinder. Desktop / Mobile / Android, iOS app.

Our first dating site was created from scratch and became the second biggest hungarian dating platform. Countless iterations and redesigns, tons of testing, researching and re-adjusting the premium system and user flows through more than a decade. I was responsible for branding, UX research, web, mobile and app interaction design, online and outdoor campaigns, balancing between business and user needs.

2009-2020
Csajok és Pasik
Csajok és Pasik
Csajok és Pasik
Csajok és Pasik
Csajok és Pasik
The Cook Website

The Cook Website

The Cook is the name of our company, we made this fresh and colorful design.

2020
The Cook Logo

The Cook Logo

The new logo and branding of our company.

2020

Padaam — Dating site for single parents with a kid. Desktop / Mobile / Android app.

After becoming parents me and my team became more and more sensible for mom’s and dad’s needs. We recognised that single parents had worse chances on regular dating platforms than those users without kids. We came out with our dedicated single parent dating platform in 2017, where being a parent doesn’t mean to be a secondary user.

I was responsible for branding, UX research, web, mobile and app interaction design, online and outdoor campaigns, same as Csajok és Pasik.

2017
Padaam
Padaam
Padaam
Padaam
Padaam
ittaszezon

ittaszezon

My job was to make a vivid and eye catchy sales pitch from a text based docs for VC professionals.

2020
Hofra

Hofra

In 2018 we develop an accounting system for Hofra theater rights management agency. Making and managing the contracts, authors, Assignee’s, theaters, automatic invoicing.

2019

OTP Bank — portal redesign for the biggest hungarian bank. Web and mobile.

I’ve been working with OTP Bank and Group since 2004 until 2017, I was responsible for 3 major portal redesigns in this period. I was the lead designer of these projects, my job also included copywriting and building the new site-structure from scratch.

I made design for the several members of the OTP Group: OTP Travel, OTP Mobile / PayPass, OTP Factoring, OTP Pension Fund, OTP Club, OTP National Health Fund.

2013 - 2015
OTP Bank
OTP Bank
OTP Bank
Instary

Instary

In 2016 a we try to get investment this MVP - a social diary for friends, families. I made the UX and design.

2016
Filter.hu

Filter.hu

Filter is a automatic feed colletor site, where editors orgainizing news on a different timelines what you can embed to your site. I made the branding, design.

2015

OTP Direkt és Bróker — internet banking with premium trading solution, before the App era.

In 2011 my job was to design a brand new internet banking web app and to design the premium trading product of pro users for OTP Bank. It’s still live as of today and although it may look a bit rusty and old school by now, it’s still very effective compared to its competitors. My biggest challenge was to present the serious number of banking features in a consumable, easy to use way. I love working on such complex and important fintech projects.

2010 - 2011
OTP Direkt és Bróker
OTP Direkt és Bróker
OTP Direkt és Bróker
Lovebox

Lovebox

Iconic dating brand 2000s, what we redesigned in 2015 to bring forward the wellknown name.

2015
Training 360

Training 360

Training 360 is a IT learning center, to whom I made the branding in 2011. In the last year they wanted new brand identity and one of my pitch was this.

2019

FHB Bank — Designing full online presence. Main site, microsite, landing pages, intranet.

In 2010 I got the opportunity to help the bank introduce a fresh new digital look in connection with it’s rebranding project. After finishing the bank’s main website lots of interesting subprojects emerged: designing campaign landing pages, microsites, and the bank’s intranet service, which was used in the entire branch network. My role was helping and managing the building of the new web-structure and UX, creating the designs too.

2010 - 2011
FHB Bank
FHB Bank
FHB Bank