Lipovszky Lél Keve

Lipovszky Lél Keve
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Senior UX/Product Designer

I am deeply passionate about Growth Design and bring experience from working in acquisition, activation, or growth areas, focusing on experimentation and hypothesis-driven product innovation. My track record in product design showcases my ability to tackle complex challenges, optimizing for business objectives while prioritizing user needs.

I thrive in collaborative environments, eagerly working with cross-functional teams to develop and launch innovative concepts to a wide audience. Driven by curiosity and a commitment to growth, I continuously seek out new ideas, and strive for ongoing improvement.

I am a talented designer, with a strong passion for continuous learning, capable of thinking on a large scale while also possessing the passion and perseverance to pay attention to the smallest details..

Skills

  • Advanced UX/UI design skills
  • Proficiency in design and prototyping tools (Figma, Adobe Creative Suite)
  • Strong understanding of user-centered design principles
  • Experience in A/B testing and data-driven design decision-making
  • Experience in user research and usability testing
  • Ability to create wireframes, user flows, and interactive prototypes
  • Knowledge of responsive web design and mobile app design
  • Experience with design systems and standards
  • Ability to work collaboratively in cross-functional teams
  • Problem-solving skills and creativity
  • Strategic thinking and ability to align design decisions with business goals
  • Continuous learning mindset to stay updated with the latest design trends and technologies
  • Time management and project management skills
  • Ability to take and give constructive feedback
  • Leadership skills and experience mentoring junior designers

Tools

  • Figma
  • Figjam, Miro
  • Jira, Confluence, Notion
  • Adobe Ps, Ai
  • Power BI

Education

  • PTE - University of Pécs, Hungary / Master's Degree, Fine/Studio Arts, General

Product Design Lead, Strategic Design Consultant

Training360
Jan 2022 - Feb 2024

My role primarily involves overseeing UX and design for our digital products, producing deliverables like workshops, wireframes, user research, and developing a design system. I promote design thinking within our organization and serve as a Product Strategist, focusing on new product directions and prioritizing value in our digital development initiatives, with a strong emphasis on human-centered design and customer experience in the B2B sector.

  • Led the design of Training360's B2B mobile applications (iOS, Android), aligning it with an external Agile team, overseeing testing, feature validation, documentation, test scenarios, and QA roles.
  • Designed a product allowing HR staff to build custom training plans with their e-learning materials, manage groups, and generate reports.
  • Organized UX research, client interviews, and renewal workshops to redesign the website, based on a comprehensive design system.
  • Contributed to the renewal of two Thinkific-based e-learning libraries, including workshops, design, and the handoff of developer tasks alongside Rob Galwin, a Thinkific expert.
  • Initiated a new e-learning reporting system leveraging Thinkific's API, webhooks, and SSO data with Power BI Desktop, due to the original Thinkific platform's limited features.
  • Regularly crafted presentations for the board on topics like mobile app and e-learning strategies, team restructuring, B2B pricing, sales support, and churn management, simplifying complex issues into actionable strategies.

Senior Product Designer

Shapr3D
Oct 2021 - Dec 2021

I had the opportunity to work in a primarily engineering-oriented, fully agile organization with strong CAD focus. I gained numerous lessons and valuable experiences in the product team, especially in the area of growth strategies.

  • Collaborated with Product Managers and Engineers in a SaaS product environment, contributing to complex workflow projects.
  • Conducted growth-related experiments based on User Research, employing Data Analysis to inform Data-Driven Design decisions.
  • Maintained a deep understanding of graphic fundamentals and typography, using design software to craft compelling user interfaces.

Freelance Product Designer, service design consultant

Freelance
Jan 2021 - Oct 2021

  • Contributed to the brand and website renewal of Ittaszezon, a community marketplace service that connects buyers with farmers.
  • Launching a service called Uzuzd, similar to Vinted, designing and wireframing the service's interfaces and operations.
  • Paywall implementation project for one of Hungary's top independent news organizations (444), playing a role that combined both advisory and product design responsibilities.

Founder and Head of Design

The Cook
jun 2009 – Dec 2020

As a founder and owner, I participated in the business and product development of our successful dating startups, gaining expertise in business strategy, management, from inception to exit. We also provided consulting and design services to external clients, such as FHB and OTP banks

  • Engaged in full-cycle product development, from ideation to MVP.
  • Focused primarily on enhancing UX and product design for web and mobile applications.
  • Involved in strategy and conceptual validation.
  • Conducted AB testing, and experimented with payment systems and pricing.
  • Adopted new frameworks and methodologies.
  • Played a key role in aligning visual strategies with business development objectives.

Art Director, UX designer

Index.hu Zrt
Jun 2007 – May 2009

I was a lead UI designer in a mixed digital team. I was responsible for the UI design, styleguide, branding, prototyping, design systems of the Inda websites. I was overseeing and managing the design team and redesigning the main Inda sites: IndaVideo, Indafoto, Blog.hu, IndaMail, IndaFon, IndaFax, Indanet, Indapass.

Art Director

Arcus Interactive (former Mirai Interactive)
2006 – Jun 2007

I was working on a lot of sites and microsites and online ad campaigns with clients like MUPA, OTP, JWT, MOL, Szépművészeti Múzeum, BÉT.

Freelance Interactive Designer

Mirai Interactive, Kirowski, Carussel
2002-2006

As freelance designer I worked to the lead web agencies - Kirowski, Mirai, Caroussel various projects (sites, microsites, campaigns, branding) like Zwack, Opel, Daewoo, Tesco, Raiffeisen, Synergon, Interware, Bsaréna.

Senior Designer

Carnation (now Possible)
2001-2002

As senior designer I worked on sites, microsites and campaigns like, Leo Burnett, Knorr, Fiat, Unilever.